In 1976, Answer Racing was founded on a mission to ride dirt bikes as much as possible, and have as much fun as possible. Today, we teamed up with riders, builders, and an idea to showcase that original mission to riders looking to get out there more, and to those just exploring the world dirt bikes have to offer. As with most great ideas, “Dirt Don’t Hurt” and its two mechanical heroes were dreamt up around a campfire surrounded by friends.
The Answer Racing crew has always loved the off road space and, after years in the lab, we’re ready to field test our world-class off road apparel line. Fortunately, when your friends are incredible bike
builders like Iron Cobras’ Evan Scott and WLF Enduro founders Luke Takahashi, Keith Culver, Chaz Rita, Greg Schlentz, Mike Smith and Jake Smith, a healthy dose of dirt testing is merely an email away.
Within hours, the assembled crew had a plan: 2 bike builds - one inspired by off road’s past, and one its DAKAR-tested present, a group of friends, and one mega trail test from Southern California to The One Show in Portland, Oregon.